INTERNATIONAL SCIENTIFIC DAYS 2008

PÉTER, E., WEISZ, M., LUKÁCS, G., SZABÓ, L. I.

Features of Hungarian agricultural and retail trade on the example of Lake Balaton Resort Area

Anotácia:

Abstract:
Because of privatisation, basic changes took place in the Hungarian trade sector in the '90s. New enterprises established as a result of the changes in ownerships and customers' habits. Foreign functioning capital entering to Hungary caused significant changes in the economy during one decade. Because of the significant multiplier effects of foreign functioning capital new controlling systems, new approach to work, new service and financial background was established. The paper analyses a special area of Hungary: Lake Balaton Resort Area. From the sectors of the area's economy the development is observable mostly in retail trade. Merchant chains and shopping centres owned modern equipments and satisfactory selection, through external capital-investments. They were able to build up new networks and distribution systems. At the same time retail trade declined, micro enterprises with few employees lost their position in the area. The answer of the Hungarian food-trade sector to the appearance of trade companies well provided with capital on the market was the establishment of "chains". This change made it possible for small sized enterprises to be competitive with the big companies in the field of commerce.