THE USE OF CONSUMER NEUROSCIENCE AND INNOVATIVE RESEARCH SOLUTIONS IN AROMACHOLOGY AND ITS APLICATION IN PRODUCTION, BUSINESS AND SERVICES
Nr. APVV-17-0564


The aim of the project is to systematically research the synergistic interconnection of brain, physiological and psychological processes with aromachology, as well as their economic efficiency and effectiveness in selected sectors of the national economy: production, business and services. These processes will be examined through innovative research solutions and consumer neuroscience represented by biometric, neuroscientific and behavioral studies in both real and laboratory conditions. The focus will be on examining the targeted impact of fragrances in the premises on the behavior of visitors, customers and employees, as there is a constantly increasing number of companies on domestic and foreign markets that implement aromachology. An essential part of the aromachology research will also be combinations with other sensory perceptions such as taste, light, color and sound.





Contacts

Prof. Dr. Ing. Elena Horská

Principal investigator
Slovak University of Agriculture in Nitra
Faculty of Economics and Management
Tr. A. Hlinku 2
949 76 Nitra
Slovak Republic
Elena.Horska@gmail.com

Ing. Jakub Berčík, PhD.

Principal methodologist
Slovak University of Agriculture in Nitra
Faculty of Economics and Management
Tr. A. Hlinku 2
949 76 Nitra
Slovak Republic
jakubstudio@gmail.com