MARKETING
prof. Dr. Ing. Elena Horská
Department of Marketing
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Readings
1. Innovative marketing and food market
Horska - Kai ZE 2007.doc
2. Trends at the food market
http://ageconsearch.umn.edu/bitstream/5980/2/cp08cu01.pdf
3. Company vision and marketing program
http://www.magro.com.mt
4. Pricing strategy
http://www.marketingmo.com/resources/pricing_strategy.aspx