The course INTERNATIONAL MARKETING is designed to teach students how to
move a domestic or new product into markets worldwide. Topics from
initial market selection to price, promotion and distribution
strategies are discussed. The course reflects also experiences from
foreign teachers who work in the field of international marketing and
business. The course is taught at two levels:
for Bachelor students at the study program "International trade with
agrarian commodities" and Master students at the international study
program V4 - Business Economics.