About the course


The project is designed as the university course with the Visegrad dimension in the field of international marketing for students of business studies, exchange students including.

Besides the fundamental theoretical aspects of doing marketing and business internationally/globally, the course pays attention to specific issues of doing business and marketing in the Visegrad countries such as Hungary, Slovakia, Poland and Czech republic are. Topics will include the aspects of internationalization of business activities, identifying the market environment, market expansion strategies and designing the marketing mix for different regions and local markets. The thematic fieldtrip will provide a very practical knowledge and evidence how business can successfully operate at the Visegrad and neighbouring regions.

As a part of the project the international book for the university students will be published (International Marketing: A Visegrad Perspective) in the cooperation with experts from the Visegrad partner universities.